Google PPC & LSA
for law firms.
Better leads. Better cases.
Turn your ad spend into signed cases and tangible growth. Focused strategy. Smarter campaigns. A partner who knows what’s at stake.
Your firm doesn’t need
more noise.
It needs better cases.
Too many PPC leads waste a law firm’s time and money. Wrong practice area. Wrong location. No viable case. Your intake team gets busier, but your firm doesn’t grow.
Left to its defaults, automation can chase the easiest conversion, not the best client. Great cases slip away while your budget pays for the wrong conversations.
We take a different approach. Target quality. Prequalify clicks. Optimize for what happens after the phone rings. Your budget lasts longer when it’s working for the right opportunities.
Experience that goes
beyond the click.
Digital Rain is led by Cisco Adler, a paid advertising veteran with more than 20 years of experience. His background in design, copywriting, and conversion rate optimization brings the whole client journey into focus.
Author of The Landing Page Bible (2009), Cisco built Digital Rain around one conviction: great marketing is measured by the business it creates, not the traffic it buys.
Our sister landing page platform.
Attribution from ad click to signed case value.
One goal. Every piece connected.
From the first search to the first conversation, we make every step work harder.
Paid Digital
Google Ads that bring the right cases to your door, not just more clicks.
Explore serviceLSA Management
Show up where local clients look first. Turn your LSA presence into an advantage.
Explore serviceLanding Page Management
A better destination for every search. Built to turn interest into action.
Explore serviceIntake Coaching
Your next great case starts with a conversation. Make that first call count.
Explore serviceDon’t just show up.
Dominate the screen.
Every inch of search results is an opportunity. We use every available, relevant Google ad extension and asset to give your firm a bigger presence and potential clients a clearer reason to call.
Sitelinks. Call assets. Callouts. Structured snippets. All working together to make your message harder to miss.
Good relationships. Great results.
Cisco and his team are truly incredible. They are exceedingly knowledgeable about the subtleties of PPC (and digital marketing). They are very strategic and sensitive to obtaining the “most bang for your buck”. In fact, we have seen a decrease in our cost of case acquisition. And somewhat surprisingly and uniquely, we have found that their communication, reports, and availability has been unbelievable. I cannot speak highly enough about Cisco and his team at Digital Rain.
Erik AbrahamsonAbrahamson & UiterwykDigital Rain is the finest PPC company I have ever worked with. They are extremely responsive and will quickly understand your business to maximize results. If you put your trust in them, you will be very pleased. Thank you Digital Rain!
Steven MalmanMalman LawDigital Rain, hands down, has some of the best people in the industry. They know what they are doing and treat you like true friend. It's rare to find such a knowledgable group of individuals who also genuinely care for their clients the way that they do. I couldn't recommend them enough!
Jamie RamirezPILMMALead generation
is all we do.
Full-service agencies split their attention. We put ours where it matters: helping law firms turn paid traffic into better cases.
Latest news.
Effective Google Ads Strategies for Law Firms
Move beyond clicks with sharper targeting, better qualification, and a strategy built around signed cases.
Read articleHow to Optimize Legal Service Websites Effectively
Help potential clients find the right information and take the next step with clear, relevant legal pages.
Read article
Digital Marketing Solutions for Lawyers Uncovered
A focused approach to paid advertising, relevant landing pages, and the intake conversations that make growth possible.
Read articleGet started with Digital Rain.
Let’s talk about the cases you want and how to get there.