So, how much does it cost to run Google Ads for my law firm?

The amount you spend is comprised of (1) the cost to display the ads on Google and (2) the fees charged to create and manage the performance of your ad campaigns. On average most law firms spend $3,000 to $10,000 on monthly ad budget and $895 to $3,000 on agency fees.

There are 3 components to our pricing:

1. Account Setup Fee

This one-time fee covers initial campaign development and strategy, performing keyword research, adding negative keywords, and building out your various campaigns.

2. Landing Page Fee

This recurring fee is used to design multiple high-converting landing pages which will be A/B split-tested in a Champion vs Challenger environment to identify best-performing pages, which optimizes conversation rates. 

3. Management Fee

This recurring fee is used to manage your various campaigns, including bid budget management, A/B testing ad copy, ongoing keyword research, geo-targeting, as well as call tracking services.

Our fees are in three tiers based on your monthly ad budget.

All Plans Require a $1,500 Setup Fee and Include the Following:

  • Dedicated Account Manager

  • Account Review and Goal Setting

  • Keyword Research

  • Account Structure/Restructure

  • Campaign and Ad Group Creation

  • Text Ad Creation and Optimization

  • Advanced Bid Management

  • Dynamic Key Phrase Insertion

  • Geo Targeting

  • Custom Landing Pages

  • A/B Split Testing

  • Conversion Rate Optimization

  • Call Tracking

  • Intake Coaching

  • Performance Reporting

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