PPC

How to Create Compelling PPC Ad Copy for Your Legal Ads

Pay-Per-Click (PPC) ads bring in 50 percent more lead conversions than organic web traffic. It's not surprising that 40 percent of brands plan to increase their PPC budget. What's your biggest challenge when it [...]

2019-10-10T09:56:35-05:00May 17th, 2019|

Up Your AdWords Game with Single Keyword Ad Groups

Is your Pay-Per-Click (PPC) campaign generating quality leads for your firm? Consider this. Ninety-six percent of people seeking legal advice use a search engine, and 70 percent of mobile searchers will call a business directly from [...]

2019-10-10T09:59:20-05:00April 1st, 2019|

Negative Keywords & How to Use Them

Here's the good news about Pay-Per-Click (PPC) advertising. It converts 50 percent higher than organic (unpaid) traffic. Thirty-six percent of searches have local intent, making PPC ideal for law firms trying to attract clients within [...]

2019-10-10T10:00:00-05:00March 28th, 2019|

PPC Metrics: To Track Or Not To Track?

In 2017, seven million advertisers spent $10.1 billion on Pay-Per-Click (PPC) ads, and we expect that number to rise when the 2018 numbers come in. Why are brands investing so much in PPC advertising? Simply put, it [...]

2019-10-10T10:02:16-05:00March 9th, 2019|

Is Your Law Firm’s Call Intake Process Sinking Your PPC Campaign?

IPay-per-click (PPC) marketing is proving to be effective across industries. In 2017, seven million advertisers invested $10.1 billion in PPC ads, and reported 50 percent more lead conversions than strategies using organic methods. Law firms can leverage [...]

2019-10-10T10:03:24-05:00February 21st, 2019|

DIY PPC for Law Firms

For consumer law firms, Pay-Per-Click (PPC) campaigns are the digital marketing holy grail of client acquisition. Get it right, and you can attract new leads with a lower cost-per-acquisition (CPA).  But with the rising cost [...]

2019-01-04T11:45:03-05:00January 4th, 2019|

Our 3 Point Shot

We've found the perfect combination of tools to bring your law firm more qualified leads from your PPC campaigns. It's our 3 point shot: PPC Ads (of course) Landing Page Development & Testing Intake Monitoring [...]

2019-10-10T10:07:47-05:00July 31st, 2018|

Google AdWords is becoming Google Ads 

Google's new branding for its ads platform is starting to roll out             Starting today, digital advertising agencies were greeted with Google’s new branding for its ads platform, known as [...]

2019-10-10T10:08:38-05:00July 25th, 2018|

Why Should You Use Landing Pages?

The short answer is because they help increase your conversion rates. But first, what is a landing page again? A landing page is not the home page on your website. A landing page is a web page created [...]

2018-07-23T17:47:20-05:00July 23rd, 2018|