Ad Spend ROI Calculator
Projected Monthly Budget
How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.
How much are you willing to pay for a click?
- We recommend $25 CPC for family law
- We recommend $55 CPC for personal injury law
Target Conversion Rate
How often does a visitor convert into a lead on your website?
For the average law firm this percentage is between 10% - 20%
Average Case Value
On average, how much is a case worth?
Lead to Client Rate
What percentage of your leads turn into Clients?
This calculator is used for estimation purposes only. Actual results will vary.
Number of Clicks
Number of Leads
Value of a Lead
Return on Ad Spend