Calculator

Ad Spend ROI Calculator

Projected Monthly Budget

How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.

2000

100

50k

Expected CPC

How much are you willing to pay for a click?

  • We recommend $25 CPC for family law
  • We recommend $55 CPC for personal injury law
9.7

1

200

Target Conversion Rate

How often does a visitor convert into a lead on your website?
For the average law firm this percentage is between 10% - 20%

1.6

0.1

50

Average Case Value

On average, how much is a case worth?

2500

100

100k

Lead to Client Rate

What percentage of your leads turn into Clients?

10

1

90

This calculator is used for estimation purposes only. Actual results will vary.

Results

Number of Clicks

206

Number of Leads

3

Cost-Per-Lead

606

Value of a Lead

250

Expected Revenue

825

Expected Profit

-1,175

Return on Ad Spend

-58.8