March 2019
PPC Metrics: To Track Or Not To Track?
In 2017, seven million advertisers spent $10.1 billion on Pay-Per-Click (PPC) ads, and we expect that number to rise when the 2018 numbers come in. Why are brands investing so much in PPC advertising? Simply put, it [...]
February 2019
Is Your Law Firm’s Call Intake Process Sinking Your PPC Campaign?
IPay-per-click (PPC) marketing is proving to be effective across industries. In 2017, seven million advertisers invested $10.1 billion in PPC ads, and reported 50 percent more lead conversions than strategies using organic methods. Law firms can leverage [...]
Everything You Need to Know About Google’s Responsive Search Ads
If there was any doubt as to the effectiveness of online advertising, consider this: About 95 percent of Google's revenue comes from online ads. We're still waiting on official 2018 numbers, but experts predicted that 40 percent of the [...]
AMP Up Your Landing Pages: How to Leverage Google’s Best-Kept Secret
"Time is money" has never been a truer turn of phrase. If your landing pages are taking more than a few seconds to load, you're losing over half of your visitors before they have a [...]
January 2019
DIY PPC for Law Firms
For consumer law firms, Pay-Per-Click (PPC) campaigns are the digital marketing holy grail of client acquisition. Get it right, and you can attract new leads with a lower cost-per-acquisition (CPA). But with the rising cost [...]
August 2018
A Landing Page is not a Homepage
Landing pages are designed for one purpose only: CONVERSION Landing pages get to the point. Homepages do not. Dedicated landing pages are the natural extension of your PPC ad. They are a dedicated, campaign-specific webpages that [...]
July 2018
Our 3 Point Shot
We've found the perfect combination of tools to bring your law firm more qualified leads from your PPC campaigns. It's our 3 point shot: PPC Ads (of course) Landing Page Development & Testing Intake Monitoring [...]
Google AdWords is becoming Google Ads
Google's new branding for its ads platform is starting to roll out Starting today, digital advertising agencies were greeted with Google’s new branding for its ads platform, known as [...]
Why Should You Use Landing Pages?
The short answer is because they help increase your conversion rates. But first, what is a landing page again? A landing page is not the home page on your website. A landing page is a web page created [...]
How do I get my ads to show up #1?
You ever wonder how Google determines which ads to show after you type a search phrase? You may think whoever pays the most gets the top spot. But that’s not the case. First and foremost, [...]
Should firms bid on competitor terms?
Here’s a (somewhat) controversial topic in law firm marketing: Should you bid on your competitor's branded keywords? After monitoring thousands of intake calls generated from PPC ads, we have a pretty good idea of the [...]