What are LSAs? Google is rolling out pay-per-lead ads called Local Services Ads to the legal industry and began recently in select markets. These ads are a great complement to pay-per-click ads. Additionally, if everything [...]
Why would a PPC agency put together a post that explains the challenges of PPC? Simple. We’re a fully transparent company that wants advertisers to know what they are getting into before spending any money [...]
How to Write Compelling Google Ads for Personal Injury Law Pay per click (PPC) keyword phrases for personal injury firms have one of the most expensive average costs per clicks. CPC ranges from $50 on [...]
What are ad extensions? Ad extensions serve multiple purposes. They make ads larger and they help create a tipping point in someone’s mind that you have the expertise and offer they need to solve their [...]
As a New Year’s gift to our ambitious community, we’ve compiled 12 of the leading perspectives on the following question:What trends, tools, strategies, or approaches to you see making the biggest impact on legal marketing and law firm growth in 2020?
High-quality video is the best way for your law firm to differentiate itself in the modern digital world.And this article will show you exactly how it works.We’ll show you exactly how your law firm can use video to drive awareness and get more clients.
Pay-Per-Click (PPC) ads bring in 50 percent more lead conversions than organic web traffic. It's not surprising that 40 percent of brands plan to increase their PPC budget. What's your biggest challenge when it [...]
Do you remember the days of talking into your phone and getting a completely undecipherable result? That's over. Advances in artificial intelligence (AI) have propelled voice recognition over the past few years. In 2017, Google's [...]
Is your Pay-Per-Click (PPC) campaign generating quality leads for your firm? Consider this. Ninety-six percent of people seeking legal advice use a search engine, and 70 percent of mobile searchers will call a business directly from [...]
Here's the good news about Pay-Per-Click (PPC) advertising. It converts 50 percent higher than organic (unpaid) traffic. Thirty-six percent of searches have local intent, making PPC ideal for law firms trying to attract clients within [...]