January 2021
3 Components of a Successful Law Firm PPC Campaign
The 3 Components of a Successful Law Firm PPC Campaign Pay per click advertising for law firms is not for the faint of heart. The legal vertical – particularly PI – is one of the [...]
June 2020
Pay-Per-Click Is Not for Everyone
Why would a PPC agency put together a post that explains the challenges of PPC? Simple. We’re a fully transparent company that wants advertisers to know what they are getting into before spending any money [...]
What Should My Ad Budget Be?
…is the question that we are asked by nearly every prospective client. It’s also a tough one to answer and is sometimes more of a business decision than a PPC decision. However, we’re going to [...]
A Guide to Our Pricing
One of the questions that we’re asked most often is the budget we recommend and our fees. How much do we charge and how much do Google ads cost? The answer is (drumroll) comprised of [...]
May 2020
Message Matching Your Law Firm Landing Pages
Failing to match your message to your landing pages is the one thing that you can not afford to do in your digital marketing. It’s the thing that will cause you to lose more [...]
Why Use Landing Pages
What digital marketing tool is: • campaign-specific • quick to launch • easy to test • quick to revise • inexpensive to launch • up to 10x more effective than your site? If you said [...]
Using Graphs to Communicate Successes for Clients
When you think of showing your firm’s successes a chart may not be the first tool that comes to mind. But how do you present case wins in a clear and engaging manner? How can you [...]
How to Write Compelling Google Ads for Personal Injury Law
How to Write Compelling Google Ads for Personal Injury Law Pay per click (PPC) keyword phrases for personal injury firms have one of the most expensive average costs per clicks. CPC ranges from $50 on [...]
How to Write Compelling Google Ads for Family Law
Your PPC Ad has a limited chance of getting clicked since there are only 4 ads that show up at the top of the search page. Yes, there are ads at the bottom too, but [...]
February 2020
Law Tigers 2nd Annual Summit is Coming Up!
Digital Rain is super excited to be a sponsor of the 2020 LAW TIGERS SUMMIT at The Omni Scottsdale Resort in Scottsdale, Arizona in two weeks!
Extend and Expand Your Ads
What are ad extensions? Ad extensions serve multiple purposes. They make ads larger and they help create a tipping point in someone’s mind that you have the expertise and offer they need to solve their [...]
The Importance of Headlines
On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money. – David Ogilvy [...]
S1 E6: Hello, Is It a Law Firm You’re Looking For?
Cisco Adler joins us for a conversation on intake. We discuss training, intake in-house vs. office and powering your intake process with automation.
Sourced through Scoop.it from: snip.ly
Thanks for the opportunity to be part of this awesome podcast.
Trends, tools, strategies, or approaches for 2020
As a New Year’s gift to our ambitious community, we’ve compiled 12 of the leading perspectives on the following question:What trends, tools, strategies, or approaches to you see making the biggest impact on legal marketing and law firm growth in 2020?
Sourced through Scoop.it from: www.crispvideo.com
January 2020
Look for us at NTL 2020
Look for Joe and Cisco at National Trial Lawyers in Miami. We're the two short guys!
December 2019
5 Common Landing Page Mistakes
1 Remove navigation and other distractions The goal of your landing page is to 2 Explain the value of your offer in your headline What s the action
Sourced through Scoop.it from: blog.hubspot.com
Law Firm Video: How to Use Video to Drive Awareness and Get Clients
High-quality video is the best way for your law firm to differentiate itself in the modern digital world.And this article will show you exactly how it works.We’ll show you exactly how your law firm can use video to drive awareness and get more clients.
November 2019
Simplicity
Apple is one of my favorite companies. I have been a Mac geek for over 35 years and have witnessed their ups and downs. Ask yourself, when did Apple stumble? When it lost sight [...]
The High-Converting Landing Page Formula
Do you want to make life difficult for your best prospects? Do you want to make it tough for them to become a qualified lead ? Of course, you don’t. So why am I asking [...]
May 2019
How to Create Compelling PPC Ad Copy for Your Legal Ads
Pay-Per-Click (PPC) ads bring in 50 percent more lead conversions than organic web traffic. It's not surprising that 40 percent of brands plan to increase their PPC budget. What's your biggest challenge when it [...]
April 2019
Voice Search is the #1 Trend on Mobile. Is Your Firm Ready?
Do you remember the days of talking into your phone and getting a completely undecipherable result? That's over. Advances in artificial intelligence (AI) have propelled voice recognition over the past few years. In 2017, Google's [...]
Up Your AdWords Game with Single Keyword Ad Groups
Is your Pay-Per-Click (PPC) campaign generating quality leads for your firm? Consider this. Ninety-six percent of people seeking legal advice use a search engine, and 70 percent of mobile searchers will call a business directly from [...]
March 2019
Negative Keywords & How to Use Them
Here's the good news about Pay-Per-Click (PPC) advertising. It converts 50 percent higher than organic (unpaid) traffic. Thirty-six percent of searches have local intent, making PPC ideal for law firms trying to attract clients within [...]