What are ad extensions? Ad extensions serve multiple purposes. They make ads larger and they help create a tipping point in someone’s mind that you have the expertise and offer they need to solve their [...]
As a New Year’s gift to our ambitious community, we’ve compiled 12 of the leading perspectives on the following question:What trends, tools, strategies, or approaches to you see making the biggest impact on legal marketing and law firm growth in 2020?
High-quality video is the best way for your law firm to differentiate itself in the modern digital world.And this article will show you exactly how it works.We’ll show you exactly how your law firm can use video to drive awareness and get more clients.
Pay-Per-Click (PPC) ads bring in 50 percent more lead conversions than organic web traffic. It's not surprising that 40 percent of brands plan to increase their PPC budget. What's your biggest challenge when it [...]
Do you remember the days of talking into your phone and getting a completely undecipherable result? That's over. Advances in artificial intelligence (AI) have propelled voice recognition over the past few years. In 2017, Google's [...]
Is your Pay-Per-Click (PPC) campaign generating quality leads for your firm? Consider this. Ninety-six percent of people seeking legal advice use a search engine, and 70 percent of mobile searchers will call a business directly from [...]
Here's the good news about Pay-Per-Click (PPC) advertising. It converts 50 percent higher than organic (unpaid) traffic. Thirty-six percent of searches have local intent, making PPC ideal for law firms trying to attract clients within [...]
In 2017, seven million advertisers spent $10.1 billion on Pay-Per-Click (PPC) ads, and we expect that number to rise when the 2018 numbers come in. Why are brands investing so much in PPC advertising? Simply put, it [...]
IPay-per-click (PPC) marketing is proving to be effective across industries. In 2017, seven million advertisers invested $10.1 billion in PPC ads, and reported 50 percent more lead conversions than strategies using organic methods. Law firms can leverage [...]
If there was any doubt as to the effectiveness of online advertising, consider this: About 95 percent of Google's revenue comes from online ads. We're still waiting on official 2018 numbers, but experts predicted that 40 percent of the [...]
For consumer law firms, Pay-Per-Click (PPC) campaigns are the digital marketing holy grail of client acquisition. Get it right, and you can attract new leads with a lower cost-per-acquisition (CPA). But with the rising cost [...]
Landing pages are designed for one purpose only: CONVERSION Landing pages get to the point. Homepages do not. Dedicated landing pages are the natural extension of your PPC ad. They are a dedicated, campaign-specific webpages that [...]
We've found the perfect combination of tools to bring your law firm more qualified leads from your PPC campaigns. It's our 3 point shot: PPC Ads (of course) Landing Page Development & Testing Intake Monitoring [...]
The short answer is because they help increase your conversion rates. But first, what is a landing page again? A landing page is not the home page on your website. A landing page is a web page created [...]