Apple is one of my favorite companies. I have been a Mac geek for over 35 years and have witnessed their ups and downs. Ask yourself, when did Apple stumble? When it lost sight [...]

DIY PPC for Law Firms

For consumer law firms, Pay-Per-Click (PPC) campaigns are the digital marketing holy grail of client acquisition. Get it right, and you can attract new leads with a lower cost-per-acquisition (CPA).  But with the rising cost [...]

A Landing Page is not a Homepage

Landing pages are designed for one purpose only: CONVERSION Landing pages get to the point.  Homepages do not. Dedicated landing pages are the natural extension of your PPC ad.  They are a dedicated, campaign-specific webpages that [...]

Our 3 Point Shot

We've found the perfect combination of tools to bring your law firm more qualified leads from your PPC campaigns. It's our 3 point shot: PPC Ads (of course) Landing Page Development & Testing Intake Monitoring [...]

How do I get my ads to show up #1?

You ever wonder how Google determines which ads to show after you type a search phrase?  You may think whoever pays the most gets the top spot.  But that’s not the case. First and foremost, [...]