Simplicity
Apple is one of my favorite companies. I have been a Mac geek for over 35 years and have witnessed their ups and downs. Ask yourself, when did Apple stumble? When it lost sight [...]
The High-Converting Landing Page Formula
Do you want to make life difficult for your best prospects? Do you want to make it tough for them to become a qualified lead ? Of course, you don’t. So why am I asking [...]
How to Create Compelling PPC Ad Copy for Your Legal Ads
Pay-Per-Click (PPC) ads bring in 50 percent more lead conversions than organic web traffic. It's not surprising that 40 percent of brands plan to increase their PPC budget. What's your biggest challenge when it [...]
Voice Search is the #1 Trend on Mobile. Is Your Firm Ready?
Do you remember the days of talking into your phone and getting a completely undecipherable result? That's over. Advances in artificial intelligence (AI) have propelled voice recognition over the past few years. In 2017, Google's [...]
Up Your AdWords Game with Single Keyword Ad Groups
Is your Pay-Per-Click (PPC) campaign generating quality leads for your firm? Consider this. Ninety-six percent of people seeking legal advice use a search engine, and 70 percent of mobile searchers will call a business directly from [...]
Negative Keywords & How to Use Them
Here's the good news about Pay-Per-Click (PPC) advertising. It converts 50 percent higher than organic (unpaid) traffic. Thirty-six percent of searches have local intent, making PPC ideal for law firms trying to attract clients within [...]
Is Your Law Firm’s Call Intake Process Sinking Your PPC Campaign?
IPay-per-click (PPC) marketing is proving to be effective across industries. In 2017, seven million advertisers invested $10.1 billion in PPC ads, and reported 50 percent more lead conversions than strategies using organic methods. Law firms can leverage [...]