Apple is one of my favorite companies. I have been a Mac geek for over 35 years and have witnessed their ups and downs. Ask yourself, when did Apple stumble? When it lost sight of its original brand proposition of simplicity and unparalleled user experience.
The same is true for digital marketers. We suffer when we lose sight of the importance of keeping a simple and consistent message that delivers quantifiable value to our prospects.
One of the best ways to improve your digital conversion rates is the most basic and the easiest to understand. Deliver on your offer! When you make a promise – keep it. After all, if someone was enticed to click through your ad or email link because of your message then why would you not deliver exactly what you offered?