Google’s new branding for its ads platform is starting to roll out
Starting today, digital advertising agencies were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000.
By stripping “words” from the name of its ever-evolving ad platform, Google has begun the process of shifting advertiser perception away from keyword intent (the secret sauce that makes search queries so damn valuable as an advertising tool) and to a world where our focus shifts towards audiences. The new brand was announced as part of a broader effort by Google to simplify its advertising offerings.
The new Google Ads brand represents the full range of advertising capabilities they offer today—on Google.com and across other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
More to come over the next several months as Google continues to roll out this new platform.